Format Glossary

Banner
468x60 creative format served on top position.

Leaderboard
728x90 large banner served in top position.

MPU
Large rectangular shaped creative format. Currently running in 300x250 size on most channel pages, including news items.

Buttons
Small creative format running on right hand bar – generally 120x120.

Skyscraper
120x600 format. We have two positions on the left of the page and the right. Most pages hold the sky on the left.

Expandable Skyscrapers
As most expandable skys expand to the left we are only able to carry expandable skys on the channel homepages, News in the pictures, horoscopes and voting pages. All other skys appear on the left of the page.

Interstitials
Formats that appear when moving between pages. The format loads full page size, must last no longer than 5 seconds and are capped at one per unique user.

Overlays
Rich media format that overlays on a site. Vary in shape and size, often animated. Must have a clear “close” button and forbidden to run on the homepage. Sound defaulted off.

Pop-Unders
Large, often full page format that pops under our site as a new window. Vary in size.

One Page Advertorial
Bespoke designed page relating specifically to advertisers product or service. Basic page designed to advertiser’s colours. Images and copy all provided by client. Copy will be re-worked In the WeddingsUganda! style. Example: Nivea.

One Page Advertorial – With Data Capture
As above with a competition element and data capture for the client. Prize to be provided and fulfilled by the client. Example: Dove

Microsite
Built to order based on client objectives. Content TBC. Bespoke designed 2 or more pages of content. Can include flash, video, competition, branding, product shots etc. Example: Boots, Dove.

Video Sponsorship
Clients are now able to sponsor our video content by running their video streaming or static ad before and after the content is played. A ‘top and tail’ effect.